Tyla × Human Rights Campaign

What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦World Tour✦

A*Pop in Vegas

Win a Trip to See Tyla in Las Vegas

✦Round trip flights for two to Las Vegas
✦Two nights at Fontainebleau Las Vegas
✦Two VIP tickets to see Tyla at BleauLive Theater on December 19
✦Meet and greet with Tyla before the show
✦Dinner and an after hours night on the Strip, Vegas the A*Pop way
✦Exclusive merch package or signed memorabilia from the tour

Everyone Wins

A turnkey way to promote your tour & do massive good.

Tyla Gets

A fully managed, light-lift campaign with huge paid social driving tour and cause awareness and organic promotion to our 4M fans
First-party fan data from every campaign entry for audience targeting and growth
Positive PR and brand affinity alongside a national cause

Fans Get

A deeper connection with the artist they love
A chance to win a phenomenal VIP experience: meet & greet with Tyla
The chance to support a cause they care about

Human Rights Campaign Gets

New one-time and recurring donors
National visibility alongside Tyla and a major paid social campaign
High-intent activist leads

The Cause

America's largest LGBTQ+ civil rights organization. HRC advocates for protective legislation, fights discrimination, and mobilizes voters. They're behind landmark wins like marriage equality and workplace protections, and are now on the front lines defending LGBTQ+ rights against rising anti-LGBTQ+ legislation.

The Partnership

How It Works

Propeller Handles

Promotion across 4M Propeller platform users
First-party fan data collection & delivery
Paid promotion with national reach
All campaign creative & landing pages
Prize fulfillment: flights, hotel, event tickets
Winner selection, notification & logistics
Post-campaign reporting & analytics for Human Rights Campaign
Full compliance, sweepstakes legal & official rules

The Ask

2 VIP tickets to the show
Meet & greet for winner + guest
Signed memorabilia or merch pack for winner
Social support from Tyla's channels
15 to 30 sec face-to-camera video (script provided)
Meta Advertiser access (team-approved)